Thursday, March 29, 2007

The Twitter Underground

Twitter is a simple service that asks the question, "What are you doing?" A user can reply to this via web, mobile, or IM. The user's response can then be read by anyone that chooses to read it. It's a very simple idea and yet very powerful.

For example, word on the 'tweet' has it that Micro Persuasion's Steve Rubel is considering going "Twitter-only" for a week. That means no blogging at all, just Twitter. And we got that information directly from Steve last night when he posted to Twitter. Essentially we have access to Steve's stream of thought all day as he updates his twitter. It's like being an insider buddy of Steve's. It's literally a 'Twitter Underground' where you can get information before it hits the blogs.

And he's not the only A-List blogger that psyched about Twitter. Jason Calacanis, Michael Arrington, and Robert Scoble, to name a few, are also actively tweeting. This type of access to public figures is unprecedented.

Even Democratic Hopefuls like John Edwards and Barack Obama have Twitter accounts. And although dramatically under utilized the potential is there for the average person to have direct contact a presidential figure.

And why stop at presidential candidate? What about local politicians, celebrities, or other influential people? It's only a matter of time before they are all tweeting.

Simple though it is, Twitter is not to be ignored.

Here are some obvious immediate uses for Twitter (with more soon to be discovered)...

1. Reading what public figures are doing and thinking right now.
2. Getting nearly instantaneous feedback from friends and followers.
3. Networking.

If you haven't signed up for twitter yet, you will eventually. And I suggest doing it sooner rather than later to ensure you get the name you want.

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